ELF Cosmetics Concept Campaign

This self-initiated project reimagines an e.l.f. Cosmetics product launch through a full-scale ad campaign for a fictional “Afterglow Collection,” designed exclusively for Ulta Beauty Stores. Targeting Gen Z and millennial audiences, the campaign embraces inclusivity, affordability, and self-expression, with a vibrant, glitter-inspired aesthetic.

Store Display Poster

Mall Advertisement

Ulta Catalog

Flat Lay Ads/Posters

The Finished Product

Deliverables included store, mall, and magazine ad mockups, a series of typographic posters, product and model photography, and UGC-style social media content for TikTok and Instagram. I handled every aspect of the project, from creative direction, prop styling, and makeup artistry to photography, image retouching, typography, and video editing. Blending my design expertise with my passion for beauty branding and social media marketing.

Additional Photography

Video

*A new video for this project is under construction, the current video shown above, containing examples of social media style videos and more is a placeholder. The new content will be similar but will be an upgrade from what is shown here, stay tuned!*

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