Blush Bow Boutique is a self-initiated branding project inspired by my love for hands-on-creating and a long-standing dream of launching a boutique style small business. This project explores how a cohesive brand identity can translate across apparel, packaging, and lifestyle products.
The brand is designed to feel soft, feminine, and boutique forward with the room to evolve into seasonal collections and future expansions.
Project Goals
The goal of this project was to create a flexible visual identity system that could grow alongside a boutique brand. From logo design, to packaging and product mockups.
I focused on building a system that feels cohesive, approachable, and adaptable while allowing creative freedom for future collections such as holiday and limited edition launches.
Packaging and Brand Collateral
To visualize how the brand would exist in the real world, I created mockups for boutique packaging and supporting materials including shopping bags, hang tags, stickers and thank you cards.
Each element was designed to feel cohesive and intentional, reinforcing the brand experience from purchase to unboxing.
Future Direction
Blush Bow Boutique is a concept brand that may or may not become a fully launched business. However, the identity was intentionally designed for scalability in mind, allowing for seasonal drops, holiday collections, and expanded product offerings.
This project is ongoing, and I look forward to continuing to explore new directions and applications as it evolves.
Visual Identity
The visual identity features custom logo variations supported by a dusty blue and neutral color palette. Typography choices were selected to feel timeless and elegant, while still remaining approachable and easy to apply across print and digital formats.
Pattern variations were developed to extend the brand beyond the logo and add interest to packaging and more within the brand.
My Role
Brand identity design, logo design, color palette development, typography selection, pattern design, packaging and product mockups, and creative direction.
